Donald Trump has launched a line of watches, which have been at the centre of controversy due to their price.

"Hello everyone, I'm your favorite president, Donald J. Trump." This is how the presentation video of Donald Trump , almost indistinguishable from a parody of the Saturday Night Live , of his latest initiative: a new collection of clocks, including a $100,000 model with a tourbillon (a mechanism that keeps a timepiece running). "There are a lot of diamonds. I love gold, I love diamonds," Trump remarks at one point, with a more comical elegance than any of his imitators. The product itself is also pure Trump style: gold watches Flashy and diamond-studded, they look like they've been lifted straight from the iconic 80s movie. Wall Street

The launch of the Trump Watches This comes as his campaign is receiving a flood of contributions. The highlight is the aforementioned Victory Tourbillon from 100,000 dollars (about 90,000 euros), but Trump also proposes a diver Fight Fight Fight at $499 (€450). The latter is available in two-tone silver and gold, in gold with a black dial, and with a red MAGA dial and bezel. The tourbillon is available in yellow gold, yellow gold with a black dial, and rose gold.

According to the FAQ that accompanies Trump Watches, “Images shown are for illustrative purposes only and may not be an exact representation of the product.”

Trump's other products include Bibles, NFTs, and a collectible book. Making money from hastily produced goods is one of the former president's most skilled tricks. In fact, he's no stranger to selling watches. In 2005, he launched Macy's a series of ready-to-use gold watches.

The The Victory Tourbillon , covered in 122 diamonds and featuring the word TRUMP on the dial, will be limited, according to Trump himself, to 147 pieces. "We're making a large number of watches, and quality is very important to me," he says in the video. The tourbillon, he adds with characteristic self-assurance, "is not just any model; it's one of the best watches ever made."

On all three different models of the diving watch The Fight Fight Fight , which resembles a Rolex Submariner, features Trump's signature on the dial (similar to the sharp line on a lie detector when it registers a falsehood) and an image of him raising his fist after the attack engraved on the caseback. (We're trying to clarify, but a diver's watch really is the most sensible choice.) Fight Fight Fight ? Why not a field timepiece more suited to battle?).

The black and onyx version ($799) will be produced in just 1,000 pieces; the red and silver-gold models ($500) are “limited” to an unspecified number, according to the site. Whether buyers will actually receive the watches they see in promotional images remains equally unclear. As one Twitter user points out, the site's FAQ section Trump Watches It states: “Images shown are for illustrative purposes only and may not be an exact representation of the product.”

Watchmaking has become more accessible than ever: you just need to find a factory that makes them for you. You may remember: Dave Portnoy , the founder of Barstool Sports is launching a $2,400 watch collection (about €2,150) called Brick Watches . At least Portnoy had the good sense to give that collection, unlike the “Victory Tourbillon,” an appropriate name.

Article originally published on GQ US

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